Fresh Product Shirts.
Fresh Product Shirts. Photo by Tyler Percy.

A Peek Inside the Fresh Produce Store


Fresh Produce Clothing, 1219 Pearl St.

Color influences mood.

And the mood here is a permanent vacation mindset.

That’s at the heart of the products at Fresh Produce, a women’s clothing line based in Boulder. Fresh Produce’s headquarters are in Boulder and one of the storefronts is located on the Pearl Street Mall, 1219 Pearl St.

Now in its third decade, Fresh Produce has 17 total shops around the country and you can find the line in hundreds of retailers both in and beyond the U.S.

Fresh Produce began in the ‘80s with a pastel, screen-print T-shirt for the Olympic games. The response was overwhelmingly great and led to more T-shirt designs, simple cotton clothes, and beachwear.

Over the years, the line expanded beyond the basics and is now considered a “lifestyle” brand.

When you walk into the store you will find colorful prints, comfortable clothes, fun accessories, and feel-good pastels, all with a coastal vibe. Think resort-inspired attire that’s appropriate to wear anywhere, any day. Although Boulder’s nowhere near the coast, the relaxed, beachy attitude is prevalent here too — just instead of surfboards, it rides on snowboards. This makes Fresh Produce a great fit for Boulder.

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Colorful shirts in Fresh Produce.
Colorful shirts in Fresh Produce. Photo by Tyler Percy

The attire here is also designed to be versatile and easy to mix and match, so it’s great to pack into a suitcase for travel. The line spans sundresses, swimsuit cover-ups, tunics, travel skirts, cruise wear, and more.

In fact, spring break is a busy time of year for Fresh Produce, says Sarah Seifert, creative director.

“We’re super comfortable to travel in, with great, hip jackets and pants, packable pieces and dresses to wear while you’re on vacation,” she says.

Fresh Produce still makes fun, screen-print T-shirts, per its roots. But more recently, it also launched a line of “dye teck” clothes, where the garments are dipped in color. This creates a unique, modern tie-dye-like effect.

[x_pullquote type=”right”]Local tip: “Gravitate to a color or print that you really like. Our team will help you find coordinating pieces to put into multiple outfits. Find what you love and we’ll do the rest for you!” – Sarah Seifert, creative director[/x_pullquote]Fresh Produce also has a new Fresh Finds Collection: various jewelry, scarves, and bags created by other designers to round out the clothing collection. In addition to complementing the clothes, all Fresh Finds vendors have a component of giving back to people in need. Lines include Chavez For Charity bracelets, 31 Bits (recycled bead jewelry made in Uganda), Mercado Global (with accessories made by rural indigenous Mayan women), and Jenny Krauss (Peruvian belts and bags).

Fresh Produce says it wants the colors of its clothes to have a positive impact on the people who wear them. Fabrics are chosen for their comfort and style, a necessity in such an active city.

As well as the sunwashed-looking pastels, Fresh Produce knows how to do neutral well. And despite all of the color, the top color remains white, while the No. 2 is black.

“We don’t stop with color. We have all these beautiful colors and great neutrals to balance it out,” Seifert says.

“Fresh Produce launches three new prints every quarter and they sell out fast,” she says.

“We’re just so bright and joyful. You can always find something to fit you for any age,” Seifert says. “It’s a great place to go get a little pick-me-up or add a little personality to your wardrobe.”

Fresh Produce makes plus-size and kids’ clothes, too. Most clothes are made in the USA.

Learn more and shop online at

Candles at Fresh Produce
Candles at Fresh Produce. Photo by Tyler Percy


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